India's beverage market is dominated by colas, but one local player is ready to take on the bigwigs. Lahori, a brand under Archian Foods India Private Limited, was founded by Nikhil Doda and his cousins Saurabh Munjal and Saurabh Bhutna. Originating from a homemade drink using jeera, soda, and masalas, Lahori Zeera has emerged as a standout ethnic aerated beverage. After receiving $15 million in funding in 2022, it is attempting to create a pan-India brand out of their flagship product - Lahori Zeera. Lahori's strategy focuses on aggressive marketing, competitive pricing at Rs 10 for 160 ml, and expanding its distribution network.