Japan-based producer of naturally brewed soy sauce, Kikkoman Corporation, has announced the launch of the ‘Meet-Use-Experience’ initiative as part of its ‘Kikkoman Honjozo Authentic Soy Sauce Experience’ that started in October 2021.

A first of its kind, it is the largest sampling of Kikkoman Soy Sauce – Honjozo Authentic All-Purpose Soy Sauce – in India. 15,000 bottles of Kikkoman Soy Sauce will be distributed to the largest Indian cities – namely, the following seven Tier I cities – Mumbai, Delhi NCR, Bangalore, Kolkata, Chennai, Hyderabad and Pune.

The ‘Meet-Use-Experience’ initiative will launch and run on an accelerated basis for another six months.

This initiative involves distributing 10,000 bottles of 500 ml Kikkoman Soy Sauce to 10,000 restaurants in the HORECA market for the first time. As per Zomato India, these 10,000 outlets where Kikkoman will distribute these free samples represents 1 in every 10 restaurants in the largest seven metro cities.

It will not be limited to reaching out to working chefs, but also will approach up-and-coming chefs – students – to have them become more aware of Kikkoman Soy Sauce’s potential, early in their careers. 5,000 bottles of Kikkoman Soy Sauce will be provided to top culinary institutes and catering colleges in these same seven cities. An estimated 2 million Indians are studying to be chefs and hospitality professionals – the next generation of the culinary and hospitality industries – and these students will have a chance to gain awareness about the versatility of Kikkoman Soy Sauce and its power to elevate any dish from the simplest to the most sophisticated.