HAPPY SWEETS: NOTO launches a range of Halwai-style Mithai – Food Industry News

With the festive season around the corner, NOTO introduces a newly launched dessert category – HAPPY SWEETS, made using traditional techniques and the finest ingredients. This season indulge in something sweet and delicious with NOTO’s newest range of Healthier Halwai Style Mithai. These mouth-watering traditional Mithais with Zero Added Sugar & Lower calories are perfect for any occasion.

Mithai has always been a significant aspect of Indian culture especially when it comes to celebrating occasions, festivals or even auspicious ceremonies. Having something sweet signifies happiness, good luck and prosperity. The traditional ingredients of most mithais are sugar, different kinds of flour, milk and milk solids (khoya, channa), ghee, spices and nuts. They are prepared using specific age-old techniques which have been perfected by halwais over a few thousand years. The team at NOTO has spent a lot of time working with these mithai maestros to launch a line which stays true to the traditional taste, technique and ingredients while swapping out sugar for their signature sweetener blend. The innovative techniques used by the team result in a mithai that is sure to leave no aftertaste or weird bitterness.

“Our mithais are made using time honored recipes and ingredients like ghee, cow milk, pure khoya, nuts, saffron. We’ve stayed true to NOTO’s commitment of bringing you smarter and healthier alternatives with no compromise on taste,” says Ashni Shah, co -founder, NOTO.

From creamy pedas, to flavourful ladoos and soft bengali sweets like Gulab Jamun & Rasagulla, there is something for everyone to relish. NOTO has made the mithais, that were already loved across India, even better! Let’s make our celebrations happier and healthier with NOTO’s MITHAI. This festive season, choose healthy, choose HAPPY SWEETS.

“NOTO has established itself when it comes to healthy ice cream, however plunging into a new category was challenging. We’ve gone back to the grassroot level when it comes to R&D for the mithai. It’s a form of sweet that’s very special to every Indian and we wanted to retain the original taste and essence. With HAPPY SWEETS, you get traditional old school mithai which is better for you,” says Varun Seth, co-founder, NOTO.

So, this Festive & Wedding season, get ready to indulge in the scrumptious world of Indian sweets and mithai. No matter what the occasion, the brand always has the best sweets to make it a happy one! So, stop by and experience the sweetest part of Indian culture with NOTO’s- HAPPY SWEETS!