Tata Consumer Products had acquired Tata SmartFoodz, the marketer of ‘Tata Q’ in November 2021.

Tata Consumer Products rebrands Tata Q as Tata Sampann Yumside – Food Industry News

Tata Consumer Products Ltd. (TCPL) has announced the rebranding of Tata Q to ‘Tata Sampann Yumside’. The company will integrate Tata Sampann Yumside with the Tata Sampann portfolio of food offerings. As per the company, it has reworked the recipes of the entire range of the acquired ready-to-eat (RTE) product portfolio on the basis of consumer feedback and will launch new innovations in the ethnic RTE category. The brand is also extending itself to the ready-to-cook (RTC) category with a range of everyday and niche Indian gravies and pastes. The company stated that the innovation range will be in the market by November 2022.

There is a growing segment of consumers seeking wholesome and tasty meal options which are quick and convenient to make, Deepika Bhan, president, packaged foods (India), said. “Tata Sampann Yumside caters to this need with a portfolio of ready-to-eat meals and ready-to-cook gravies which offer taste with convenience. It fits with the master brand Tata Sampann and complements the existing brand portfolio along with the focus on quality that the brand is committed to,” she added.