Winners of ‘Ayush Startup challenge’ will be provided incubation support and financial incentive

All India Institute of Ayurveda launches startup challenge for food innovation

All India Institute of Ayurveda (AIIA) in association with Startup India has launched ‘Ayush Startup challenge’ to encourage early-stage startups and individuals working on innovations in the Ayurveda sector and alternative healing. The winners of ‘Ayush Startup Challenge’ will receive both a cash prize and incubation support from AIIA.

The ‘Challenge’ is open for participation from both early-stage startups as well as individuals as a group. A group of 3-5 individuals can come together to participate in the programme, however, if selected they would need to register a legal entity before the cash prize is disbursed to them.

There are 3 entry categories for participating startups – Ayush Food Innovations, Ayush Bio-instrumentation (Hardware solutions) and Ayush IT Solutions (Software solutions). There will be two winners in each of the 3 categories with a cash prize of Rs. 1 lakh for the winner and Rs. 50,000/- for the runner-up. Therefore overall, there would be 6 winners.

In addition, winners will receive incubation support from AIIA. The incubation support would entitle winners to tap into the vast knowledge and resource pool of AIIA across the three wings of the institute namely research, academics, and Hospital.

Food Innovations in Ayush Sector – Ready to Eat Nutritious Ayurveda Ahara (Food): In this era of the pandemic the population at large is striving to consume more nutritious food, with less time to be spent in preparing it. The ready-to-eat foods are in demand at a wider scale and those which require minimum preparation or clean-up for the user. Innovation in this segment of food delivery helps in enabling consumers to enjoy a healthy lifestyle while keeping to their busy work schedules.