With a strong heritage of launching iconic products in the country

Bisleri International strengthens carbonated soft drink portfolio with three new flavours – Food Industry News

Bisleri International has launched three flavours – Bisleri Pop (orange-flavoured carbonated drink), Bisleri Rev (cola-flavoured carbonated drink) and Bisleri Spyci Jeera, while it will continue with the lemon-minty flavour, in its carbonated soft drink portfolio.

The flagship carbonated soft drink product of Bisleri International – Bisleri Limonata is a makeover of the traditional fresh-lime soda with an added twist of mint. The cute, bubbly actress Sanjana Sanghi has been roped in as the face of the brand.

The entire product category will be supported through a robust integrated marketing campaign focusing on digital and social media. Besides, Bisleri had undertaken sampling of Bisleri Pop and Bisleri Rev at the home-ground IPL matches where it was the Hydration Partner. Further, in-store branded promotions, including retail and point of sales, will be amplified across general stores and modern trade in the country to promote each beverage’s unique offerings.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighbouring countries.