Britannia launches Good Day Harmony, loaded with nuts in every cookie

The all-new Good Day Harmony is likewise accessible to buy on Blinkit

The new Good Day Harmony packs are now accessible across business sectors @ Rs15 (60g) and Rs 30 (120g).

At any point thought about what your number one treat could have an aftertaste like with the wealth of four nuts, Hazelnut, Cashew, Pista and Almond, at the same time? Britannia Good Day, India’s biggest treat brand sent off the all-new Good Day Harmony, stacked with four, rich nuts in each chomp. Well that is a #GoNuts guilty pleasure at its ideal.

Britannia sent off the Good Day Harmony with a mission conceptualized by McCann. The TVC highlights a young lady gnawing into a treat and the nutty scent welcoming a dash of squirrels to chase after her, with everyone’s eyes on her Good Day Harmony Pack. The TVC exhibits the crunch-filled experience that Good Day Harmony offers, which makes one #GoNuts with each nibble.

Remarking on the send off of Britannia Good Day Harmony, Amit Doshi, Chief Marketing Officer, Britannia Industries Limited said, ”For many years, Britannia Good Day has been the most famous treat in Indian families and as a brand it has consistently had faith in offering the best treat insight. We needed to offer a treat with an elevated sensorial encounter that is nutty in both taste and nibble. The spic and span Good Day Harmony is loaded with 4 distinct nuts in each treat. The key errand was to convey this in an unmistakable way for our buyers. The TVC plays on the normal fitment of squirrels and nuts to drive the overpowering quality remainder.”

Talking on the TVC, Sambit Mohanty, Creative Head South, McCann said, “New Good Day Harmony from Britannia is a treat more than ever. Since it accompanies four unique nuts – hazelnut, cashew, pista and almond. What’s more, to feature this, we considered utilizing the most able and cutest brand representatives. Squirrels. This has been a CGI-serious film and it was relevant to get the squirrels, their quirks, and developments spot on. This was very difficult yet in addition energizing and a tomfoolery mission to rejuvenate.”