Set to take the alternate market by storm

First plant-based pork pepperoni launches in India – Food Industry News

Mumbai-based startup Blue Tribe has strengthened its portfolio by launching India’s first plant-based pork pepperoni. This launch marks the company’s entry into the cold-cut segment.

This snack is easy to cook, priced at Rs 325 for 125 grams, the product is available on the company’s official website, all major e-commerce brands like Amazon, and offline stores like Natures Basket, Benzers, Foodhall, Society Stores, and Swiggy Instamart.

Sohil Wazir, CCO, Blue Tribe, said, “Over the past few months we have got some tremendous response for our various products in the portfolio. Since our customers expect more use cases of meat alternatives from us, we decided to become more innovative and launch Plant based Pork Pepperoni in both B2B and B2C segments. This innovative mock meat product tastes just like meat but without incurring a negative impact on the environment. It is easy to cook, available at competitive prices, and is a treat for all those looking for a healthier and more sustainable alternative to pork pepperoni.”

The brand has garnered massive positive reviews and netizens encouragement for its incredible plant-based meat variety and promoting-a-greener-future campaigns.