Godrej Tyson Foods, a subsidiary of Godrej Agrovet Limited, has announced the launch of Galouti Kabab under its fastest-growing brand Godrej Yummiez.

Yummiez already has a strong presence in the Kabab segment with its Chicken Seekh Kabab and Hariyali Kabab variants. With the launch of the Galouti Kabab, Godrej Yummiez will bring delicacy from the Royal Kitchens of Lucknow to every Indian household.

Currently, its meat-based product range comprises nuggets, kababs, tikkas, exotic sausages, and salamis that can be cooked in 3-4 minutes. Godrej Yummiez provides various products for vegetarians from cheese corn nuggets to spicy masala burger patty.

All Yummiez products are frozen with the IQF or individually quick frozen technology to ensure the highest quality standards in taste, hygiene, and health. With IQF, there are no added preservatives. There is a minimal formation of ice crystals, which helps the product keep its texture until its first defrost.

With the stay-at-home advisory issued during the pandemic, the Ready to Cook (RTC) segment has seen accelerated growth in the country. RTC was one of the few rare categories which saw surging sales during the peak of lockdown, whereas the other categories were facing muted growth.

A study by RedSeer Consulting has found that consumer spending on home cooking during the pandemic has seen a 61 percent raise. RedSeer study projected the segment to grow at 18 percent CAGR to reach Rs 4,800 crore by 2024.