Introducing a co-branded Chocos through a strategic licensing partnership

Kellogg’s & Hershey’s launch chocolate cereal variant in India – Food Industry News

Kellogg’s and Hershey’s, two globally renowned iconic companies based in the US, have teamed up to launch the new Kellogg’s Hershey’s Chocos. Through a strategic licensing partnership with Hershey’s, Kellogg India is introducing a co-branded Chocos cereal variant to provide consumers with a new chocolatey experience.

Kellogg’s Hershey’s Chocos is a heart-shaped chocolate-dipped cereal made with wheat. The launch is being supported by a Pan-India campaign that will span over two months.

The new variant is available in a 325gm pack and priced at Rs 235. It is available for consumers to pick from the shelf from stores. As a launch offer, more than a million-trial size pack of Kellogg’s Hershey’s Chocos will be given free along with Kellogg’s Chocos boxes packs and all its other variants.

Kellogg’s cereals, made in India in two manufacturing units (Maharashtra & Andhra Pradesh), are consumed in the country and exported to Sri Lanka, Nepal, Bangladesh & Maldives. The brand has also established a Research and Development Centre in India that caters to the demand of the South Asian markets for Kellogg.

On the other hand,  Hershey’s has more than 100 brand names in approximately 80 countries worldwide that drive more than $10.4 billion in annual revenues, including Hershey’s, Reese’s, Kit Kat, Jolly Rancher and Ice Breakers, and fast-growing salty snacks including SkinnyPop, Pirate’s Booty and Dot’s Homestyle Pretzels.