Company aspires to capture 30% of garam masala market by 2030

LifeSpice launches India’s first science-backed spice mixes – Food industry News

Chennai-based startup LifeSpice India has announced the pan India launch of ‘LifeSpice’ – India’s first science-backed spice mixes in the presence of Ganeshan Varadarajan (Lead Promoter & Director, LifeSpice India) and Ramasamy Venkatachalam (Co-Promoter & Advisor, LifeSpice India).

The startup has conducted pre-clinical level in vivo tests on Zebra Fish to establish that spices have phytochemicals like Oleanole, Anethole, Cineole, Piperine, Capsaicin, Curcumin, Cuminaldehyde, Cuminum, to name a few, that when consumed in optimal combinations can upregulate human genes and help fight heart ailments, cancer, diabetes and cholesterol related management and asthma. The company has received one patent and three more are in the pipeline.

Now launching simultaneously in Himachal Pradesh, Chandigarh, Punjab, Haryana, Delhi, Gujarat, Maharashtra, Karnataka, Telangana, AP and Tamil Nadu, the products will be available shortly in Goa, Kerala, and Rajasthan too.

LifeSpice has worked closely with leading machinery manufacturers like Rieco – Pune, Aakruti – Baroda, Wraptech – Mumbai, Godrej and others to develop a one-of-its kind manufacturing facility. The startup has set up its facility at SIPCOT, Ranipet in Tamil Nadu at a cost outlay of Rs 22 crore, with an installed capacity of 2000 tonnes per annum (TPA), expandable at same location to 25,000 TPA.