Enhancing consumer outreach by launching D2C platform initially in Delhi NCR

Nestlé India launches direct to consumer (D2C) platform – Food Industry News

Nestlé India has announced the launch of its first ever ‘direct to consumer’ (D2C) platform –
www.mynestle.in. Created specifically keeping the consumer needs in mind, MyNestlé has been developed to delight the consumer in every way with curated product bundles, personalized gifting, subscriptions, discounts, and much more. Not just this, consumers can also try gourmet recipes on the site and get free nutrition counselling.

Initially, MyNestlé will be launched in Delhi NCR and will expand to other parts of the country.

Suresh Narayanan, Chairman and Managing Director, Nestlé India said, “Consumer relevance and connect is key for Nestlé that is optimistic about its future. Taking this journey forward, to serve our valued consumers when and where it matters, we have launched our first ever D2C platform.”

He also said, “During the visit of the Global Board of Directors of Nestlé S.A. along with senior leadership team to India they saw the strong sustained business performance, a vibrant young and inspired team, the equity of our brands and our deep community and societal footprint. We
underscored our commitment towards environmental sustainability, the digital revolution
in India and how we are part of this and the immense potential not just for India but also for
Nestlé in India. The visit gave us the opportunity to show case R&D capabilities and
endeavour to enhance the nutrition footprint using local grains like millets. The Global Board
has strongly supported the direction to accelerate investment focus and the pace of business
in India.”