Parle Products introduces breakfast snacking with Hide & Seek Fills – Food industry News

Parle Products, biscuits, snacks and confectionery manufacturer, has launched a new TVC for Parle Hide and Seek Choco Fills Breakfast cereal. The classroom campaign resonates with the millennial generation who prefers to have snacks on the go. The breakfast cereal with its crispy and melt-in-your-mouth experience incites a luxurious experience wherein consumers will love to have ‘Hide & Seek Fills’ as an anytime indulgent snack or a fun breakfast option, with or without milk.

Launched in 2021, as a new category addition to Parle Products, Hide & Seek Fills is a part of their Parle Platina range. Being a premium brand with strong brand equity across the country, it is synonymous to an indulgent chocolate experience. The novel breakfast cereal will continue the renowned rich chocolate experience established by Hide & Seek, India’s first-of-its-kind iconic Chocolate Chip Cookies. The product will leverage opportunities in the kids snacking market by providing 50% premium chocolate filling to satisfy hunger pangs, thereby emerging as a go-to option for immediate breakfast needs and quick sumptuous snacks. The product is available in SKUs of Rs 10 & Rs 140.