PepsiCo and AQUA Carpatica announce strategic agreement – Food Industry News
AQUA Carpatica is a perfect complement to PepsiCo’s existing premium beverage portfolio
PepsiCo and AQUA Carpatica announce strategic agreement – Food Industry News
PepsiCo, Inc. has entered into a strategic agreement with premium Romanian spring water AQUA Carpatica under which PepsiCo will own a 20 percent equity stake in AQUA Carpatica. Under the agreement, PepsiCo will have rights to distribute the spring water in Romania and in Poland with opportunities to expand into other markets, including the United States.
Founded by Swiss-Greek businessman and entrepreneur Jean Valvis in 2010, the award-winning AQUA Carpatica product line includes still spring water and naturally sparkling mineral waters that are bottled at the source in Romania’s pristine Carpathian Mountains. AQUA Carpatica’s premium sparkling natural mineral water is nitrate- and sodium-free, and provides natural electrolytes.
In just four years, by 2014, AQUA Carpatica became the best-selling natural spring water nationally, and by 2016 it established an international presence in 16 countries across four continents.