Priced at ₹30 (55g) and ₹50 (80g), Lay’s Gourmet chips are available across leading retail stores and e-commerce platforms

PepsiCo India enters premium snacks segment with Lay’s Gourmet – Food Industry News

PepsiCo has forayed into the premium potato chips segment in a bid to strengthen its snacks portfolio. The slow-cooked premium kettle chips segment under brand Lay’s Gourmet is positioned in the fast-growing category of premium snacks in the country.

Shailja Joshi, Marketing Director, Potato Chips category, PepsiCo India, told BusinessLine that in international markets premium snacks is a significant part of the company’s business. “If one looks at the macro-snacking trends, premium snacks is growing at a fast-pace in the country. Despite inflationary pressures, this segment is evolving fast and as market leaders it is a key priority for us to develop this segment into a sizeable opportunity,” she added.

Priced at ₹30 (55g) and ₹50 (80g), Lay’s Gourmet chips are now available across leading retail stores and e-commerce platforms. It is available in three flavours-Lime & Cracked Pepper, Thai Sweet Chilli and Vintage Cheese & Paprika.