Quaker launches new campaign for its ‘Quaker Oats Multigrain’ offering – Food Industry News

PepsiCo-owned international brand Quaker has launched a new campaign introducing the new & improved Quaker Oats Multigrain.

As per the brand, Quaker Oats Multigrain has been developed based on the insight that consumers today have become increasingly health conscious. To achieve an active lifestyle, consumers are diversifying their breakfast options by replacing everyday ingredients like Atta, Biscuit and Bread with nutritious alternatives that are tasty, wholesome, and easy-to-prepare.

Moreover, consumers are opting for a ‘mix’ of local and international grains for a familiar yet elevated taste experience.

Catering to the growing demand of multigrain options, Quaker Oats Multigrain said it has #PowerOf5 – oats, wheat, ragi, barley and flax seeds. Quaker Oats Multigrain have high fiber content that aids in gut health. It also has well known ingredients like wheat known as a source of energy; barley – a source of fiber, ragi – a source of calcium and flaxseeds – a source of protein.

Sonam Bikram Vij, Associate Director and Category Head – Quaker Portfolio, PepsiCo India, said, “As one of the pioneers in the breakfast category, we are committed to inspire consumers with nutritious choices to suit their preferences. Our research has revealed that nutrition-consciousness has increased amongst the consumers in India, and they are constantly looking out for nutritious multigrain options for breakfast. Recognising this consumer preference for a wholesome start to the day, we’re delighted to bring fibre-rich, easy-to-cook and flavourful, Quaker Oats Multigrain. The elevated version of Quaker Oats Multigrain enhances the breakfast experience for adults and young ones by giving them the benefits of five ingredients – Oats, Wheat, Barley, Ragi and Flax Seeds – without having to compromise on taste and enables them to do more of what they love!”