Rolling out products in a phased manner in the market

Rajdhani Foods expands product portfolio with new breakfast and snacking range – Food Industry News

New Delhi-based Rajdhani Foods is diversifying and enhancing its product portfolio, by further foraying into healthy breakfast cereals and snacks.This expansion is aimed at catering to the evolving demands of its consumers, who are adapting towards changed habits of picking on easy and convenient healthy snacking, to maintain their physical health in this fast-paced life, especially in the post-pandemic times. The company Rajdhani Foods is known for its trusted products like Rajdhani Besan, Sattu, and Chana dal.

As a part of this move, Rajdhani Foods has rolled out a wide variety of options under its new category to offer solutions for people of all ages. The new category includes two segments- Healthy Breakfast and Snacking. The healthy breakfast range includes low-cholesterol corn flakes, trans-fat-free choco flakes, and fibre-rich Instant Oats. Roasted chana, protein-rich Makhana, and bleach-free, non-sticky Sabudana are under the healthy snacking range.

As a part of its expansion plans, Rajdhani Foods has announced that it will roll out the products and make them available in the market in a phased manner. In the first phase, the products will be available in the Delhi/NCR area and other top metros in northern India. Thereafter, the range will be expanded to over Tier ll cities and will be made available, even in the smallest general stores, in the next few years.