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Remove claim of ‘100% fruit juice’ from labels, ads – FSSAI asks food businesses
Remove claim of ‘100% fruit juice’ from labels, ads – FSSAI asks food businesses
Remove claim of ‘100% fruit juice’ from labels, ads – FSSAI asks food businesses
The Food Safety and Standards Authority of India (FSSAI) on Monday directed all food business operators (FBOs) to remove any claim of ‘100% fruit juices’ from the labels and advertisements of reconstituted fruit juices with immediate effect.
“All the FBOs have also been instructed to exhaust all existing pre-printed packaging materials before September 1, 2024,” stated a release from the Ministry of Health and Family Welfare.
The FSSAI said that they had noticed that several FBOs have been inaccurately marketing various types of reconstituted fruit juices by claiming them to be 100 per cent fruit juices.
Upon thorough examination, FSSAI has concluded that, according to the Food Safety and Standards (Advertising and Claims) Regulations, 2018, there is no provision for making a ‘100%’ claim.
“Such claims are misleading, particularly under conditions where the major ingredient of the fruit juice is water and the primary ingredient, for which the claim is made, is present only in limited concentrations, or when the fruit juice is reconstituted using water and fruit concentrates or pulp,” FSSAI said.
FBOs have been told to comply with the standards for fruit juices as specified under sub-regulation 2.3.6 of the Food Safety and Standards (Food Products Standards & Food Additives) Regulation, 2011.
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