This product will be immediately available in Hyderabad, where it is being distributed through the direct-to-consumer channel and shall be available for home delivery

Sid’s Farm launches Sweet Lassi for Hyderabad and Bengaluru – Food Industry News

Sid’s Farm, a Telangana-based premium D2C dairy brand, today announced the launch of its new product, ‘Sweet Lassi’, to coincide with the festive celebrations of Holi so that people may enjoy the season of giving and feasting with greater wholesomeness. The Sweet Lassi, packed in 200 ml recyclable food-grade disposable cups, is attractively priced at Rs 30 to appeal to both the young as well as the young at heart, the dairy brand said.

peaking about the new product, Kishore Indukuri, Founder, Sid’s Farm, said, “We are possibly looking at a harsher than usual summer this year. We felt the time was right to introduce an Indian beverage that cuts across generations, and needless to say, is healthy beyond compare. Everything we do has behind it a commitment fuelled by a passion to provide every family with healthy and natural dairy products that are free from antibiotics, hormones, preservatives, and other harmful adulterants. Our Sweet Lassi, not only has the best processes and quality standards backing each drop but is sure to touch a chord in anyone who tries this delightful and healthy treat. I invite everyone to enjoy their celebrations with the health and hydration this product from our stable provides.”

“Sid’s Farm has been promoting the concept of pure, healthy adulterant-free milk and milk products since 2016. The company boasts of stringent norms and test processes to ensure the highest quality of milk and dairy products. It ensures such quality by looking for and eliminating the presence of urea, sugar, glucose, starch, peroxide, baking soda, caustic soda, formalin, melamine, and three classes of antibiotics among other things at a can level to address the chances of any adulteration at a micro level. Their state-of-the-art lab conducts more than 6,500 tests every day to ensure nothing but real adulterant-free milk and dairy products are supplied to their customers,” the dairy brand claims.