Launches vermicelli in South India

Tata expands its staple food portfolio – Food Industry News

Tata Sampann, the brand under Tata Consumer Products, has expanded its offering of staple foods by introducing Vermicelli across the southern Indian market. The newly introduced product range comprises of three distinct variants – ‘Sorghum Millet Vermicelli,’ ‘Protein Rich Roasted Vermicelli,’ and ‘Protein Rich Seviyan Vermicelli.’  The latter two options are made with 100 per cent semolina (suji), which ensures a balance of protein and dietary fibre.

Crafted without the addition of maida, Tata Sampann Vermicelli boasts of a remarkable protein content. If the Roasted Vermicelli offers a texture that is non-sticky and non-lumpy, the Seviyan variant is with a source of dietary fibre, while the Sorghum Millet Vermicelli is a wholesome blend of suji and jowar.

Commenting on the launch Deepika Bhan, President, Packaged Foods (India), Tata Consumer Products said, “As health consciousness continues to rise, consumers are increasingly seeking nutrition without compromising on flavour. Our range of Roasted, Unroasted, and Millet vermicelli is strategically positioned to cater to these evolving preferences and tap into the market’s potential.”

The products will be available in select premium outlets and leading e-commerce channels.