Bira 91 has announced ‘Mission To Zero’, its ambition to become India’s first Net Zero beer company by 2025. More than seven pints of Bira 91 are enjoyed every second and as the company scales up, Bira 91 aims to brew not only the most flavourful beers on the planet, but also the greenest beers for the planet.

The company is doubling down on its sustainability efforts with initiatives that will help create real, measurable impact. By 2025, every Bira 91 brewery will have zero carbon emissions.

Last year, Kirin Holdings invested in B9 beverages for a minority stake. Subsequently both the companies partnered to form B9 – Kirin Centre for Sustainable Growth, focused on environment sustainability and other business synergies. As a result, the centre kicked off its Net Zero project last year to create an aggressive roadmap to become carbon neutral by 2025, nearly 5 years ahead of other global beer makers.

As a part of its to-do list for the planet, Bira 91 has laid out four key areas to accomplish Mission To Zero: Shift to 100% Clean Energy; Consume 60% Less Energy; Use 50% Less Water; and Send Zero Waste to Landfill.