Yuzu Gose Sour has been brewed with Himalayan Pink Salt sourced from India and the peel of Yuzu, a traditional Japanese citrus fruit cultivated in the Kochi prefecture and used to make Kagua – a popular Japanese ale

Bira 91 collaborates with Japan’s Far Yeast Brewing to launch Gose-style beer

The new item, it said, has been fermented with Himalayan Pink Salt obtained from India and the strip of Yuzu, a customary Japanese citrus organic product developed in the Kochi prefecture and used to make Kagua – a well known Japanese beer. The fixings make for the harsh lager experience, a style well known in the two nations.

Deepak Sinha, VP, showcasing for the lager brand said, “We are incredibly eager to collaborate with Far Yeast Brewing Company. This joint effort unites us for exploring different avenues regarding new lager styles and our brewer’s steady interest to keep improving and carrying assorted flavors to customers. As a brand, we have an exceptionally impressive relationship with Japan given our well established relationship with Kirin Holdings. Through this coordinated effort, we likewise wish to commend the 70th year of conciliatory fellowship between the two nations.”
Shiro Yamada, CEO, Far Yeast Brewery, said, “The specialty lager culture is comparable in Indian and Japan one might say that we are both particularly improving the specialty brew culture from the US. We are both the heads of this new world. I wish that this cross joint effort will be the initial step to hoist the extraordinary specialty brew culture in the new world.”
As per Expert Market Research, the Indian brew market was assessed at almost ₹371 billion of every 2020. The business is supposed to reach ₹662 billion by 2026, ascending at an expected CAGR of around 9.2% during 2022-2027.