WahTOR – three super powered and super charged unique vegan actives

Chennai-based firm CHOSEN launches vegan product WahTOR – Food industry News

Chennai-based CHOSEN, one of India’s leading cosmetics retail stores, has launched WahTOR, a pure vegan product, priced at Rs 1950 for a pack of three super charged and super powered pure vegan actives. The three actives – Pycnogenol, Phycocyanin and Astaxanthin come in three individual glass tubes in a single carton.

Pycnogenol is considered a super antioxidant and its antioxidant capacity is considered 20X more than that of vitamin C and 50X more powerful than vitamin E. CHOSEN has just completed 2 fruitful years of collaboration with the Switzerland-based Horphag Research to retail and formulate Pycnogenol based products in India.

The second active, Phycocyanin is an antioxidant protein from Spirulina suitable for vegans and vegetarians with UV protecting abilities. This powder can be added to the daily protein intake such as in salads, soups, and smoothies. It serves as an internal sun protector due to its UV protecting properties.

The third active, Astaxanthin is an anti-ageing antioxidant from the algae Haematococcus pluvialis with specific benefits for enhancing skin collagen content. This powerful antioxidant syncs great with TOR Collagen series, and has proven anti-ageing benefits, fights fine lines and wrinkles, helps in reverse ageing, fights sun induced skin ageing and is a great choice for those looking for vegan collagen boosters.