• The company’s iconic Cadbury Dairy Milk and Cadbury Mini Snowballs 110g sharing bars made in Bournville now includes 30% certified recycled plastic within its packaging.
• New packaging innovation uses the mass balance approach – certified by ISCC (International Sustainability and Carbon Certification).
• Part of a broader global business goal to reduce the use of virgin plastic material in its overall plastic packaging portfolio by 5% by 2025,

Mondelēz International Launches Cadbury Dairy Milk Packaging in UK&I using Certified Recycled Plastic – KATTUFOODTECH

Mondelēz International announces that its Cadbury Dairy Milk and Cadbury Mini Snowballs 110g sharing bars, which are made in Bournville and sold in the UK and Ireland, are now wrapped in packaging with 30% recycled plastic (using the mass balance approach). The company has started to roll out the packaging innovation on more than 28 million sharing bars.

Using the mass balance approach the post-consumer, recycled plastic packaging will be independently certified by ISCC and supplied in partnership with Amcor, a global leader in developing and producing responsible packaging for food and other industries and signals the high demand for this material within the UK.

This world first for Cadbury is part of Mondelēz International’s wider global goal to reduce the use of virgin plastic material in its overall plastic packaging portfolio by 5% by 2025, assuming constant portfolio mix.

The company is already using 75% recycled plastic (RPET) content in its Dairylea Lunchables packaging in the UK and will also begin using certified plastic with recycled material using the mass balance approach in its Philadelphia tubs and lids from next year. This latest project on Cadbury Dairy Milk is another example of how Mondelēz International is delivering the companies ‘Pack Light and Right’ sustainable packaging strategy and its efforts toward the UK Plastic Pact targets.