For those who are looking for tasty and healthy protein packed products 

Max Protein launches new plant protein powder variants in India – Food industry News

RiteBite Max Protein, a leading protein snack brand and the market leader in the protein bar category, has launched yet another breakthrough innovation-Tastiest Plant Protein Powder, made with patented (applied) processing technology, for people who are becoming more fitness conscious and looking for natural protein intake in their daily routine to boost fitness journey.

Vijay Uttarwar, MD and CEO, Naturell India said, Our Plant Protein Powder is made with 7 grains that offers 22 gm of clean protein per serving of 50 gm and a unique formulation of enzymes & probiotic that helps increase digestion, protein absorption by 2X.”

There is a rising trend of plant-based protein powder adoption, however the biggest problem is the bad taste. A lot of consumers on e-commerce platforms have complained that plant protein powder has a chalky and grainy taste which makes it difficult to drink.

Addressing this challenge, the company has launched 7 new flavours like Swiss Chocolate, Alphonso Mango, Dark Chocolate, Creamy Vanilla, Cold Coffee, and Banana Caramel flavours with zero added sugar. The most innovative flavour is Digestive Masala. All the flavours come in 50gm, 500gm and 1kg sizes at a price of Rs 109, Rs 1099 and Rs 2199 respectively.