For existing range of Saffola Fittify products

Marico enters into exclusive collaboration with organic e-commerce platform – Food Industry News

Mumbai-based Marico’s flagship brand Saffola Fittify has entered into an exclusive collaboration with OneGreen, the largest e-commerce marketplace in Asia for clean, conscious and organic products. The collaboration would enable Saffola Fittify to enter the rapidly growing conscious consumer market. It will also help the latter build a mainstream ecosystem facilitating conscious living.

As part of the deal, OneGreen is slated to be the exclusive new-age D2C/e-commerce partner for the existing range of Saffola Fittify, Marico’s Healthy Gourmet unit catering to the health-conscious segment of the FMCG market.

Consumers today are not only conscious about the right foods for their physical and mental health, but also the environment. Millennials and Gen Z buyers are actively seeking information on the origins and production processes adopted to create the products on offer. Brands like Saffola Fittify are well-versed with this change, and have been taking steps to address the consumers’ concerns effectively.

OneGreen is home to 500+ safe Indian brands with a range of 18,000+ products and 80+ categories. Some of the prominent brands listed on the marketplace are Yoga Bar, Neemans, Epigamia, Tata Soulful, Nourish Organics, Vahdam Teas, Snackible, Super Bottoms, The MomsCo, Conscious Foods, Neemli Naturals, The Whole Truth, Wingreens, Shumee, Dr Sheths, Azah, Brillare, Bare Necessities, Happy Jars, 2 Brothers, RAS Luxury and Bella Vita to name a few.