First in Mysuru, followed by other markets in Karnataka

Edible oil brand Sunpure introduces digital platform, expands online services – Food Industry News

South India’s largest edible oil brand Sunpure has announced the launch of its maiden e-commerce website to provide easy access to its wide range of products. Currently, the online purchase and home delivery services are available in Mysuru. MK Agrotech, the parent company, plans to expand Sunpure’s online services to all markets across Karnataka in 2023.

This is the first time in the history of the edible oil and food industry of India that a company has facilitated the direct purchase of its products from the comfort of the consumers’ homes.

Sharing the company’s vision behind the newly launched e-commerce platform, Gokaran, General Manager – Sales and Operations, MK Agrotech said, “As the manufacturers of the most revolutionary refined Sunflower oil in India, we have witnessed overwhelming love from our consumers for more than two decades now. In keeping with the changing times and evolving consumer needs, Sunpure’s e-commerce platform is a pioneering endeavour to deepen our customer bond and carry forward the brand’s legacy of bringing together technology and tradition.”

Sunpure has the distinction of being India’s only chemical-free processed and physically refined oil with an improved patented technology. Sunpure Oil is free from harmful preservatives, like tertiary butylhydroquinone (TBHQ) commonly used in food products, and is also enriched with Vitamins A, D and E.

Currently, Sunpure is present in key markets across India, namely, Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra, and Kerala.