Bira 91 forays into the Seltzers launches ‘Grizly’ Hard Seltzer Ale
Grizly Hard Seltzers will be available in 330ml pints and 500ml cans across Bengaluru.
Bira 91 forays into the Seltzers launches ‘Grizly’ Hard Seltzer Ale – Food Industry News
Bira 91, the world’s fastest-growing premium beer company, announced its foray into the Hard Seltzers category with the launch of ‘Grizly’ Hard Seltzer Ale. The launch comes shortly after the introduction of ‘Hill Station’ Hard Cider Ale and is part of the brand’s ambition to move beyond beers to cater to the evolving preferences of young consumers.
Grizly Hard Seltzer Ales are all-natural, low sugar, drinks that infuse finest herbs and fruits that nature has an offer with alcohol. Available in three flavors, these seltzers have been masterfully twisted by expert mixologists and are highly sessionable. Grizly is available in three flavors – Pineapple & Okinawa, Peach & Black Tea, and Blueberry & Rosemary.
Grizly Hard Seltzers will be available in 330ml pints and 500ml cans across Bengaluru, starting INR 170 for Peach & Black Tea and Blueberry + Rosemary and INR 180 for Pineapple + Okinawa Sugar.