Forays into South India with its edible oil portfolio

Cargill launches edible oil Gemini Pureit in Karnataka – Food Industry News

Reinforcing its commitment to expand the edible oils portfolio to South India, US-headquartered food company Cargill has announced the launch of Gemini Pureit in Karnataka today.

Starting this month, the Gemini Pureit brand will be available to consumers across stores in four Southern states of Andhra Pradesh, Telangana, Karnataka and Tamil Nadu. This year marks the 40-year anniversary for the Gemini brand and recently Gemini Sunflower oil was ranked the No.1 in Quality in India, by Consumer Voice amongst 12 other sunflower oil brands in the country.

The brand’s expansion into South India will be supported by the recently acquired facility in Nellore, Andhra Pradesh, which commenced operations in December last year. The $35 million investment to acquire and upgrade the Nellore facility has significantly expanded Cargill’s edible oil footprint in southern India and strengthened its existing supply chain to meet growing customer demand.

South India accounts for nearly two-thirds of the country’s sunflower oil consumption and is currently being underserved. The plant, spread over 420000 sq. ft., has increased Cargill’s production capacity and its capability to supply sunflower oil, refined palm oil, palm olein, vanaspati, bakery shortenings and sunflower oil to consumers.