Offering the combination of fruits and goodness of yoghurt in a variety of flavours

Parle launches SMOODH Fruit Lassi – Food Industry News

Parle Agro has launched SMOODH Fruit Lassi, under its dairy brand, SMOODH. The new product comes in three distinctive variants – ‘Guava Chilli’ a desi blend of sweet guava with a hint of spicy chilli, ‘Banana Rum Flavour’, and ‘Mixed Berries’ a combination of strawberries, blueberries & cranberries. The flavours were carefully crafted, taking into consideration tastes that Indians traditionally consume.

The company has launched SMOODH Fruit Lassi at a price of Rs 10 for a carton pack. Anticipating the requirement of a larger pack, SMOODH Fruit Lassi is also available in convenient-to-handle PET bottles priced at Rs 15. Currently, no dairy beverage brand exists in the market at this price point in the country.  

According to the company, SMOODH Fruit Lassi is another step towards its vision of making the dairy brand, SMOODH a Rs 5000 crore brand by 2025.