Dabur expands Réal portfolio with new peanut butter range 

Dabur expands Réal portfolio with new peanut butter range – Food Industry News

Dabur India has announced the expansion of its Réal portfolio with the launch of Réal Health Peanut Butter range. It includes 100% natural & chocolate peanut butter variants, marking Dabur’s entry into the peanut butter market.

Announcing the launch, Smerth Khanna, Head of Ecommerce and Modern Trade, Dabur India said. “Réal Health 100% Natural Peanut Butter is a spread made with a single ingredient – bold variety peanut handpicked from Saurashtra belt in Gujarat. This peanut butter has no added sugar, salt & oil. It is a good source of antioxidants, has no trans fat, it is gluten free and made with non-GMO peanuts”.

Réal Peanut Butter range will be available in 4 variants – 100% Natural Crunchy 350g, 100% Natural Creamy 350g & Chocolate Creamy 350g priced at Rs. 185, and additionally a 1Kg variant of 100% Natural Crunchy priced at Rs 499. This is an e-commerce first launch.