Diageo India introduces Black & White Ginger Ale – Food Industry News

Diageo India introduces Black & White Ginger Ale

Expands its non-alcoholic beverage category in India

Diageo India introduces Black & White Ginger Ale 

Diageo India announces the launch of two new refreshing carbonated mixers for an enhanced consumer experience, expanding their non-alcoholic beverage category in India. The company introduces the Johnnie Walker Refreshing Mixer and Black & White Ginger Ale in India for an uplifted in-home or outdoor beverage consumption.

Indian consumers are now on the constant lookout for experiences that are modern and globally inspired, evolving the drinking culture in India. Consumers are at the forefront of this dynamic ecosystem driving contemporary trends where premium mixers have come into play, creating an immersive experience for mixed drinks such as mocktails.

Contained in a sleek aluminium can, the individual premium variants, have been introduced to meet the growing shift in consumer tastes towards consuming refreshing non-alcoholic beverages.

Johnnie Walker Refreshing Mixer – Johnnie Walker refreshing mixer is a non-alcoholic beverage, crafted by some of the brand’s top master blenders, intended to add a refreshing burst to your day.

Black & White Ginger Ale is a refreshing non-alcoholic beverage infused with natural flavors of ginger and citrus, making it the perfect fizzy drink made for sharing.

Johnnie Walker Refreshing Mixer and Black & White Ginger Ale are now available on Bigbasket and Swiggy Instamart in select markets.