Pashupati Kumar Paras, Union Minister of Food Processing Industries (MoFPI) in the presence of Prahlad Singh Patel, MoS (FPI), Anita Praveen, Secretary, MoFPI, and Senior Officials from the Ministry and NAFED launched Three One District One Product (ODOP) brands under the Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) Scheme in New Delhi.

The Ministry of Food Processing Industries has signed an agreement with NAFED for developing 10 brands of selected 20 ODOPs under the branding and marketing component of the PMFME scheme.

The Brand Madhurmithas has introduced Jaggery Powder and has been exclusively developed under the ODOP concept for the district Muzaffarnagar, Uttar Pradesh, while Brand Anaras has been developed under the ODOP concept for dried spicy pineapple from the district Ri Bhoi, Meghalaya.

In addition, Brand Pind Se for Mango Pickle brings the authentic taste of Ghar ka bana aam ka achaar. The brand is developed under the ODOP Concept from the district of Amritsar, Punjab.

Two new products have also been introduced under the recently launched brands, Kashmiri Mantra and Madhumantra under the ODOP concept from the district Kulgam, Jammu and Kashmir, and the district Saharanpur in Uttar Pradesh respectively. Locally called ‘ver’, the masala paste in tikki form is the second product to be launched after Kashmiri Lal Mirch under the brand. In addition to this, Lemon Honey from Saharanpur offers an element of uniqueness to plain old honey by infusing it with high-quality lemon extract.

In total 10 ODOP brands and 14 products have been launched under the MoU between NAFED and the Ministry of Food Processing Industries under the scheme.