With 80 mg of caffeine, Rockstar Unplugged contains an innovative blend of ingredients

PepsiCo launches energy drink with Hemp Seed Oil and B Vitamins

Designed to give you the right amount of caffeine when you need it, Rockstar Energy Drink by PepsiCo is creating a new kind of energy drink with the launch of Rockstar Unplugged.

Rockstar Unplugged focuses less on providing a big hit of energy and more focus on enhancing good vibes with ingredients like hemp seed oil and B vitamins.

The new sugar-free, calorie-free beverage combines hemp seed oil, B vitamins, spearmint, and lemon balm with a dose of caffeine. It is available in three sugar-free flavors – Blueberry, Passionfruit, and Raspberry Cucumber.

Fabiola Torres, PepsiCo General Manager and Chief Marketing Officer of the Energy Category. “Ninety-one percent of our consumers told us they wanted a beverage that lifts their mood. Rockstar Unplugged delivers the ingredients consumers have been asking for, creating an opportunity for us to transform the category and introduce new consumers to our energy portfolio.”