Following the launch of India’s first feed label, ‘Soy Fed,’ by Right To Protein, a nationwide public health initiative last year, Lucknow-based Shalimar Group, a pioneer in the poultry industry, has joined the league of adopters after Sneha Group.

The voluntary label will feature on the company’s Total Foods range of Tandoori Nuggets and will be gradually integrated into all their poultry products.

The Soy Fed label was introduced during the National Nutrition Month 2021 with a two-fold objective rooted in empowering consumers to make informed choices and differentiate packaged poultry, meat, and fish fed with soy and to help the industry distinguish soy as a quality protein source for animal feed. Livestock, poultry, or fish that is fed with high-quality soy as its primary protein source is of a better quality as the superior amino acid profile and amino acid digestibility of soybean meal has a tremendous impact on their growth and development, thus benefiting the end consumer.

The ‘Soy Fed’ label is now in the process of reaching out to multiple brands in India for its voluntary inclusion on their packaged protein products – meat, poultry, and fish – and helping citizens learn that we are what our food is fed!