Wild Drum is one of the first companies to introduce hard seltzers in the Indian market

Wild Drum launches low-cal, vegan and gluten-free seltzer

Mumbai-based startup Wild Drum has launched hard-seltzers, a clear carbonated beverage infused with natural fruit flavorings, in four flavours: Peach, Pure, Mango, and Lemon-Mint.

Hard-seltzer is a new category of alcoholic beverage which has taken the international market by storm. The brand plans to specifically address the community of health-conscious people by offering a beverage that is Vegan, Gluten-Free, Low calorie, Fat-Free, and with no preservatives.

“Hard seltzers are becoming increasingly popular across the globe as a perfect combination of a hydrating and refreshing alcoholic beverage. It is healthier and thus a preferred alternative to beer. The audience is largely aware of the negative effects of alcohol combined with high sugar intake and appreciates the option of a novel drink with an outstanding taste that is guilt free. With Wild Drum, having a good time no longer means compromising on one’s health”, said the founders.